E-Commerce Information System for UKM Toko Buah Rahma Based on Website Platform

Abstract

Websites in the form of e-commerce platforms are already a necessity of today's advanced business fields and as one of the important aspects that can attract consumer interest as a new marketing channel. The development of the current era of globalisation is full of advances in digital technology, all are required to adapt to very rapid technological developments, one of which is the progress of buying and selling which can now be done online so that this research aims to encourage Rahma Buah's shop to innovate in online sales by creating an online shop website which can introduce the shop to a wider audience and can market products better. The website was built because the marketing of fruit from the store only occurs around the sales area. With the construction of this website, it can help expand the sales area of fruit from taken rahma buah. The website will be built using wordpress and XAMPP software. With the construction of this website, it can help the store to convey product information more widely.